MU makes it easy for anyone who wants to make small, thoughtful changes to feel good about themselves and their impact on the planet. MU offers a one-stop online beauty and lifestyle shop focusing on high-quality and hard-to-find luxury global brands.
Each and every MU product is certified non-toxic and cruelty-free. We’re committed to curating
only pure products that are kind to both you and the world – with minimal ecological impact.
That’s why our offerings are organized into three tiers – so you can effortlessly discover which
are best fo you and your unique needs.
Beginning a clean-living journey, discovering better choices one at a time
Minimal ecological impact
No animal testing or harmful chemicals/additives
Trying to transform daily routines and lifestyles beyond singular solutions
Only natural (naturally-derived – including plant-based, bio-based, mineral-based) ingredients
Looking for the best possible options for their conscious lifestyle
100% natural and no additives
EWG certified or similar criteria for safetyClean U.S. beauty and lifestyle brands,
available worldwide.
Luxury Japanese beauty and lifestyle
brands, available worldwide.
We play favorites. Discover our
most recommended offerings.
Clean living is conscious living. Thinking on your present and future can help build self-awareness, refine decision-making, and improve mental health. MU New York welcomes you to live consciously, consider your options clearly, and meditate on tomorrow with our monthly horoscope.
MU New York donates 1% of all sales to the Planet® Impact Fund to make a positive change for our planet and future generations.
