Plum Lash Primer + Mascara

Clean Tier : 2 *See Tier 2 collection

Vegan lash conditioning primer instantly coats your lashes with lash superfood ingredients for fuller, thicker and stronger lashes, naturally. Plum-hued formula delivers a clump-free volumizing lift and seamlessly blends in with mascara without compromising colour.

SIZE: 8G
$28.00 USD

How to Use

Wiggle brush starting at root of lash line and sweep upward. Follow with Good Lash+ Mascara for sky-high lifting effect.

Ingredients

*Hordeum Vulgare (Barley) Stem Water, Aqua (Water), *Bambusa Arundinacea Stem Extract (Bamboo) Stem Extract, Lupinus Albus (Lupin) Seed Extract, *Equisetum Arvense (Horsetail Plant) Extract, Glyceryl Stearate, Cetearyl Alcohol (Plant Source), Caprylic / Capric Triglyceride, Oleic / Linoleic / Linolenic Polyglycerides, Pullulan (Plant Source), Sucrose Palmitate (Plant Source), Glyceryl Caprylate, *Ricinus Communis (Castor) Seed Oil, Magnesium Aluminum (Clay) Silicate, Acacia Senegal Gum, Glyceryl Rosinate (Plant Source), Potassium Palmitoyl Hydrolyzed Wheat Protein, Sodium Stearoyl Lactylate, Pentylene Glycol, Xanthan Gum, Glycerin, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil, Magnolia Officinalis Bark Extract, Lecithin, Citric Acid, Rubus Chamaemorus (Cloudberry) Fruit Extract, Dehydroacetic Acid, Sodium Benzoate, Potassium Sorbate, Tocopherol, Ascorbyl Palmitate, May Contain: CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) , CI 77499 (Iron Oxides), CI 77861 (Tin Oxide) CI 77510 (Ferric Ferrocyanide) *CERTIFIED ORGANIC INGREDIENTS.

FAQ

Do I need to let the primer dry before applying mascara?
We suggest applying your mascara as soon as you apply your primer to ensure seamless application.

Can this primer be worn alone?
Yes, if you are looking for a much more natural eye look you can use the Plum Lash Primer as a mascara. The plum-hued primer will give you all of the lifting results you’re looking for with a much more softer appearance.

How does this formula help strengthen and promote lash health?
Castor Seed Oil helps promote lash growth and strength for healthier hair follicles. Bamboo and Lupine Protein will also help strengthen, condition and protect your lashes.

Why is the color not white?
The Plum Lash Primer is a plum-hued primer that helps combat the gray-out of traditional white lash primers. You might not see as much on your lashes as you begin to apply the primer, due to its plum-hued color, but as soon as you layer mascara over it, you will instantly see the volumizing and thickening effect.

Clean. Cleaner. Cleanest.

Each and every MU product is certified non-toxic and cruelty-free. We’re committed to curating
only pure products that are kind to both you and the world – with minimal ecological impact.

That’s why our offerings are organized into three tiers – so you can effortlessly discover which
are best fo you and your unique needs.

Clean

Beginning a clean-living journey, discovering better choices one at a time

  • Minimal ecological impact
  • No animal testing or harmful chemicals/additives

Cleaner

Trying to transform daily routines and lifestyles beyond singular solutions

  • Only natural (naturally-derived – including plant-based, bio-based, mineral-based) ingredient

Cleanest

Looking for the best possible options for their conscious lifestyle

  • 100% natural and no additives
  • EWG certified or similar criteria for safety
FEATURE BRAND by MU

MiMC

MiMC is one the top Japanese luxury cosmetics brand. It was born in 2007 by a female chemist, based on the concept of "bringing out the original brilliance with the power of nature. As a clean beauty brand that does not use harmful ingredients and is completely committed to natural ingredients.

Consciously curated MU Lifestyle collections

“Conscious living” is being aware of yourself and how you live your life and using that awareness to make thoughtful decisions” MU refined our collections, hand picking our partner lifestyle brands, buying deep in the styles we love, safety and sustainability.