Mineral Rouge
Skincare rouge - Enjoy the color while taking care of your lips!
The skin of the lips is very thin, making it a delicate part that is easily damaged by dryness and friction. No matter how beautiful the lipstick is, deep vertical wrinkles and rough/dry lips make the color dull. Therefore, this lipstick is equipped with anti-aging care; it hydrates, plumps, and firms the lips by thoroughly moisturizing them.
The balance of color payoff and glossy looks makes this lipstick amazing!!!
POINT 01: Plant ingredients that thoroughly moisturize and provide anti-aging care
POINT 02: Addressing the major problems of the lips using the skincare concept
Apply to lips directly.
Apply directly to lips or cheeks.
Ingredients
Primitive Red
Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europaea (Olive) Fruit Oil, Euphorbia Cerifera (Candelilla) Wax, Macadamia Ternifolia Seed Oil, Beeswax, Emu Oil, Copernicia Cerifera (Carnauba) Wax, Plukenetia Volubilis Seed Oil, Vegetable Oil, Butyrospermum Parkii (Shea) Butter Extract, Citrus Aurantium Dulcis (Orange) Oil, Oryza Sativa (Rice) Bran Wax, Ricinus Communis (Castor) Seed Oil, Mica, Silica, Titanium Dioxide, Iron Oxides, Carmine
Fairy Pink
Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europaea (Olive) Fruit Oil, Euphorbia Cerifera (Candelilla) Wax, Macadamia Ternifolia Seed Oil, Beeswax, Emu Oil, Copernicia Cerifera (Carnauba) Wax, Plukenetia Volubilis Seed Oil, Vegetable Oil, Butyrospermum Parkii (Shea) Butter Extract, Citrus Aurantium Dulcis (Orange) Oil, Oryza Sativa (Rice) Bran Wax, Ricinus Communis (Castor) Seed Oil, Mica, Silica, Titanium Dioxide, Iron Oxides, Carmine
Why We Love
POINT 01: Plant ingredients that thoroughly moisturize and provide anti-aging care. Inca-inchi oil rich in omega-3 and shea butter extract with high moisturizing power are blended to care for the delicate lips. These ingredients are very moisturizing and protect your lips from dryness. Keep them healthy and hydrated!
POINT 02: Addressing the major problems of the lips using the skincare concept.
MiMC analyzed the four major lip concerns: vertical lines, rough skin, peeling, and dullness, and blended the carefully selected ingredients for each problem.
• Rough lips: Orange, jojoba, olive, and macadamia nut oils melt into the delicate lips and moisturize.
• Vertical lines: The combination of Inca Inchi oil (Perchenetia borbilis seed oil) and shea butter extract, which contains Omega 3, gives a fresh and bouncy feeling.
• Peeling: Natural waxes (beeswax, candelilla wax, and carnauba wax), which have superior power to lock in the moisture, prevent roughness by keeping moisture in place. The blend of these natural waxes creates smooth and even glossy lips.
• Dullness: Natural pigments that do not stain lips. Keeps lips clean, beautiful, and healthy in the long run
Clean. Cleaner. Cleanest.
Each and every MU product is certified non-toxic and cruelty-free. We’re committed to curating
only pure products that are kind to both you and the world – with minimal ecological impact.
That’s why our offerings are organized into three tiers – so you can effortlessly discover which
are best fo you and your unique needs.
Clean
Beginning a clean-living journey, discovering better choices one at a time
Minimal ecological impact
No animal testing or harmful chemicals/additives
Cleaner
Trying to transform daily routines and lifestyles beyond singular solutions
Only natural (naturally-derived – including plant-based, bio-based, mineral-based) ingredient
Cleanest
Looking for the best possible options for their conscious lifestyle
100% natural and no additives
EWG certified or similar criteria for safety
MiMC
MiMC is one the top Japanese luxury cosmetics brand. It was born in 2007 by a female chemist, based on the concept of "bringing out the original brilliance with the power of nature. As a clean beauty brand that does not use harmful ingredients and is completely committed to natural ingredients.
Consciously curated MU Lifestyle collections
“Conscious living” is being aware of yourself and how you live your life and using that awareness to make thoughtful decisions” MU refined our collections, hand picking our partner lifestyle brands, buying deep in the styles we love, safety and sustainability.
