Classic Flouride Toothpaste
Your number one award winning go-to cavity defence. Before’s natural Purifying Classic Toothpaste goes to battle against tooth degradation with our custom blend of high-quality ingredients and sodium fluoride. Upgrade your brushing routine with our perfectly balanced foaming, soothing Supermint flavour and silky low-abrasion texture. Fight cavities, remineralize your tooth enamel, and level up your mouth health without harmful chemicals and synthetic ingredients.
DETAILS
- SuperMint Flavour: Our game-changing minty menthol sensation will blow you away! Long-lasting and ultra-cool. Made from natural mint oil.
- Builds a strong defence against tooth decay.
- Aloe extract: Soothes your gums and boosts your immune system.
- Plant-based 100% recyclable tube: YES, plants! An industry first! No more fossil fuel-based plastic.
- Fights against cavities and remineralizes your tooth enamel.
- Dentist recommended formulation. Our toothpastes work!
- Low abrasion: Save your enamel and strengthen the integrity of your teeth.
- NO hydrogen peroxide, NO artificial flavors, NO SLS, paraben free.
- Cruelty-free, gluten-free, vegan.
Ingredients
Active Ingredient: Sodium Fluoride (0.24%), Potassium Nitrate (5.0%).
Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Essential Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate.
Clean. Cleaner. Cleanest.
Each and every MU product is certified non-toxic and cruelty-free. We’re committed to curating
only pure products that are kind to both you and the world – with minimal ecological impact.
That’s why our offerings are organized into three tiers – so you can effortlessly discover which
are best fo you and your unique needs.
Clean
Beginning a clean-living journey, discovering better choices one at a time
Minimal ecological impact
No animal testing or harmful chemicals/additives
Cleaner
Trying to transform daily routines and lifestyles beyond singular solutions
Only natural (naturally-derived – including plant-based, bio-based, mineral-based) ingredient
Cleanest
Looking for the best possible options for their conscious lifestyle
100% natural and no additives
EWG certified or similar criteria for safety
MiMC
MiMC is one the top Japanese luxury cosmetics brand. It was born in 2007 by a female chemist, based on the concept of "bringing out the original brilliance with the power of nature. As a clean beauty brand that does not use harmful ingredients and is completely committed to natural ingredients.
Consciously curated MU Lifestyle collections
“Conscious living” is being aware of yourself and how you live your life and using that awareness to make thoughtful decisions” MU refined our collections, hand picking our partner lifestyle brands, buying deep in the styles we love, safety and sustainability.
