Nurture - Eau de Parfum

When a mutual friend introduced Emily Gray the founder of minimalist organic childrenswear brand Gray Label and I, it felt almost inevitable that we would discuss some form of collaboration. There is so much synergy between our brands. We shared a mutual a feeling that not only were mothers rarely the recipients of birth gifts, but that they were also often the ones giving so much up during maternity which quickly turned into a conversation about creating a fragrance especially for mothers.

When I shared this idea of an allergen free, pregnancy safe and above all nurturing scent with French perfumer Dr Fanny Grau, her response was “did you know I’m pregnant?” I hadn’t known but of course the rest is history. Three mothers set out to create this beautiful nurturing scent especially for new and expecting mothers.

Watching Nurture take on a life of its own, loved by all genders and ages has been an added bonus in the life of this scent. After all, the desire for a little nurturing is certainly universal.

lentisque absolute – Morocco bergamot oil (bergapten free) – Italy lemon oil (bergapten free) – Italy mandarin oil – Italy ginger extract – Nigeria rose oil – Bulgaria orange flower abstract – Tunisia jasmin sambac absolute – India orris concrete – France cedarwood oil – USA copaiba balsam oil – Brazil amyris oil – Haiti sandalwood oil – East India sandalwood oil – Sri Lanka ambroxide – *plant derived ambergris note – China ambrettolide – *plant derived musk note – India. INCI (potential allergens): limonene, linalool, geraniol, citral, citronellol, farnesol, benzyl alcohol, isoeugenol, eugenol, benzyl benzoate