Female founded and owned, Kitsch is a beauty powerhouse built on positivity and pure hard work. The idea that if you just keep at it, and believe in yourself, you will succeed. From morning till night, life will throw things at us—some good, some difficult. We just want our community to know that whatever happens, they’ll be ready. With easy, fun beauty solutions that are totally reliable and practical, but also truly special, and made as sustainably as possible.

1. supports growth

The amino acids present in it help in the regeneration of hair and aid faster growth of your hair. It contains vitamins B, C, and E, which further help in hair growth.

2. strengthening

Just as protein helps build strong and healthy muscles, the protein in rice water is believed to help improve the overall condition of hair.

3. smoothing

Damaged and high porosity hair has difficulty retaining moisture, resulting in frizz and split ends. The proteins found in rice water may counteract this, reducing breakage and improving hair's texture.

4. balanced

Although hair needs moisture to stay healthy, excess moisture can actually do more harm than good. To rebalance overly moisturized locks (aka hygral fatigue), try a protein treatment like a rice water.