Lip Colour Serum

Clean Tier : 3 *See Tier 3 collection

An award-winning, all natural lip serum formula made with skin-nourishing ingredients that go beyond adding colour and hydration to lips. The plant-based gloss serum gently plumps without irritation. Organic Pomegranate Plant Sterols, Beet Extract, Vegetable Collagen and Antioxidants improve lip structure, diminish look of fine lines, and leave lips full and soft.

$42.00 USD

How to Use

Apply on clean lips.


Butyrospermum Parkii (Shea Butter)*, Cocos Nucifera (Coconut) Oil*, Helianthus Annus (Sunflower) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Vegetable Collagen, Copernicia Cerifera (Carnauba) Wax, Punica Granatum (Pomegranate), Sterols Beta Vulgaris Rubra (Beet Root) Cera Alba (Beeswax)*, Theobroma Cacao (Cocoa) Seed Butter*, Curcuma longa (Turmeric) Root Powder, Helianthus Annuus (Sunflower) Seed Oil & Lecithin & Yeast Extract (Organic Plump)*, Tocopherol Acetate (Vitamin E) Sorbic Acid, Vanilla Extract May Contain: Titanium Dioxide (CI77891), Iron Oxides (CI77499), (CI77492), (CI77491). *CERTIFIED ORGANIC INGREDIENTS


How do the Lip Colour Serums feel when applied?
This plant-powered lip treatment glides seamlessly onto the lips and instantly adds a surge of hydration, all with a silky meets creamy finish that feels like a hug to your lips. It’s everything you love about your favorite lip gloss minus the tacky finish.

How does this help treat the skin on my lips?
A lip treatment formula specifically formulated to function as a problem-solving treatment serum formula with the added beauty of color pigment. This is a 100% skincare formula specifically made for your lips and here’s how: Organic Pomegranate Sterols penetrate lips to help increase hydration and improve moisture barrier. Vegetable Collagen maintains lip structure, firmness and plumpness while Organic Beet Extract adds a natural plumping effect. Turmeric and Vitamin E further help fight against environmental stressors. Natural minerals defend from digital damage.

How pigmented are the shades?
The Lip Colour Serum family offers a large range of lip treatment serums to fit your everyday lifestyle.

- Be
- Nudie
- Go
- Dahlia
- Carotene
- Buff
- Kind
- Nice
- Fresh
- Halo
- Koi
- Regal
- Root
- Cheer
- Gospel
- Deep
- Joy
- Rise
- Ful

- Gleam
- Juice
- Rose
- Beach Glow
- Bloom
- Jam
- Liv
- Beam
- Bare

How is this lip serum different from a lip gloss?
The Lip Colour Serum formula is a 100% targeted problem-solving lip treatment formula with the added beauty of colored pigment. This is a skincare-first, lip color-second formula your lips will instantly fall in love with. The Fitglow difference is in our highly effective plant actives specifically formula with ingredients that are compatible with what your lips need to thrive. With the help of biocompatible plant-powered ingredients, this formula will help protect and boost moisture barrier, combat appearance of fine lines, naturally plump without irritation, combat loss of volume and help lock in hydration. Vegetable Collagen maintains lip structure, firmness and plumpness while Organic Beet Extract adds a natural plumping effect. Turmeric and Vitamin E further help fight against environmental stressors. Natural minerals defend from digital damage.

Did you know the skin on your lips is different from the rest of your body?
Quick fact: The only natural source of protection your lips have is saliva, which isn’t very effective at preventing dry, cracked or painful lips. The Fitglow solution? A protocol that’ll work to smooth, hydrate and feed your lips skin-nourishing benefits. How does Fitglow do it? By creating formulas made with 100% skincare specifically made for your lips.

Does the Lip Colour Serum have a scent?
The natural scent comes from the ethically responsible grown ingredients that are harvested and freshly made in small batches. These naturally derived ingredients give the lip serum formula its natural vanilla and cocoa aroma with a hint of pomegranate. Due to harvest conditions throughout the year, slight variation in aroma may vary.

Clean. Cleaner. Cleanest.

Each and every MU product is certified non-toxic and cruelty-free. We’re committed to curating
only pure products that are kind to both you and the world – with minimal ecological impact.

That’s why our offerings are organized into three tiers – so you can effortlessly discover which
are best fo you and your unique needs.


Beginning a clean-living journey, discovering better choices one at a time

  • Minimal ecological impact
  • No animal testing or harmful chemicals/additives


Trying to transform daily routines and lifestyles beyond singular solutions

  • Only natural (naturally-derived – including plant-based, bio-based, mineral-based) ingredient


Looking for the best possible options for their conscious lifestyle

  • 100% natural and no additives
  • EWG certified or similar criteria for safety


MiMC is one the top Japanese luxury cosmetics brand. It was born in 2007 by a female chemist, based on the concept of "bringing out the original brilliance with the power of nature. As a clean beauty brand that does not use harmful ingredients and is completely committed to natural ingredients.

Consciously curated MU Lifestyle collections

“Conscious living” is being aware of yourself and how you live your life and using that awareness to make thoughtful decisions” MU refined our collections, hand picking our partner lifestyle brands, buying deep in the styles we love, safety and sustainability.