Whitening Flouride Toothpaste

By Before

Clean Tier : 2 *See Tier 2 collection

Size

Incredible taste and incredibly clean, Before’s award winning natural Purifying Whitening Toothpaste gradually and safely brightens your teeth with our custom blend of high-quality ingredients and sodium fluoride. Upgrade your brushing routine with our perfectly balanced foaming, soothing Supermint flavor and silky low-abrasion texture. Fight cavities, remineralize your tooth enamel, and level up your mouth health without harmful chemicals and synthetic ingredients.

DETAILS

- SuperMint Flavor: Our game-changing minty menthol sensation will blow you away! Long-lasting and ultra-cool. Made from natural mint oil.
- Safely whiten your teeth without hydrogen peroxide. See real results and brighter pearly whites.
- Aloe extract: Soothes your gums and boosts your immune system.
- Plant-based 100% recyclable tube: YES, plants! An industry first! No more fossil fuel-based plastic.
- Fights against cavities and remineralizes your tooth enamel.
- Dentist recommended formulation. Our toothpastes work!
- Low abrasion: Save your enamel and strengthen the integrity of your teeth.
- NO hydrogen peroxide, NO artificial flavors, NO SLS, paraben free.
- Cruelty-free, gluten-free, vegan.
- Builds a strong defence against tooth decay.
- Aloe extract: Soothes your gums and boosts your immune system.
- Plant-based 100% recyclable tube: YES, plants! An industry first! No more fossil fuel-based plastic.
- Fights against cavities and remineralizes your tooth enamel.
- Dentist recommended formulation. Our toothpastes work!
- Low abrasion: Save your enamel and strengthen the integrity of your teeth.
- NO hydrogen peroxide, NO artificial flavors, NO SLS, paraben free.
- Cruelty-free, gluten-free, vegan.

$12.00 USD

Ingredients

Active Ingredient: Sodium Fluoride (0.24%).

Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Sodium Bicarbonate, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate.

Clean. Cleaner. Cleanest.

Each and every MU product is certified non-toxic and cruelty-free. We’re committed to curating
only pure products that are kind to both you and the world – with minimal ecological impact.

That’s why our offerings are organized into three tiers – so you can effortlessly discover which
are best fo you and your unique needs.

Clean

Beginning a clean-living journey, discovering better choices one at a time

  • Minimal ecological impact
  • No animal testing or harmful chemicals/additives

Cleaner

Trying to transform daily routines and lifestyles beyond singular solutions

  • Only natural (naturally-derived – including plant-based, bio-based, mineral-based) ingredient

Cleanest

Looking for the best possible options for their conscious lifestyle

  • 100% natural and no additives
  • EWG certified or similar criteria for safety
FEATURE BRAND by MU

MiMC

MiMC is one the top Japanese luxury cosmetics brand. It was born in 2007 by a female chemist, based on the concept of "bringing out the original brilliance with the power of nature. As a clean beauty brand that does not use harmful ingredients and is completely committed to natural ingredients.

Consciously curated MU Lifestyle collections

“Conscious living” is being aware of yourself and how you live your life and using that awareness to make thoughtful decisions” MU refined our collections, hand picking our partner lifestyle brands, buying deep in the styles we love, safety and sustainability.